Dabur
Dabur is a globally recognized brand known for its expertise in natural and herbal personal care solutions. With a legacy built on trust and innovation, the brand continuously evolves to meet the changing needs of consumers.
For the launch of Dabur vatika fruitamins, a smoothie-inspired hair mask, the brand wanted to disrupt the beauty and self-care space on TikTok. The goal was to create instant awareness and engagement among a diverse audience, positioning Fruitamins as a fun, effective, and inclusive hair care solution. To achieve this, the campaign needed to be modern, relatable, and culturally relevant—something that would resonate deeply with digital-first consumers and drive real conversions.
About the project
A viral beauty disruption on TikTok
Breaking into the beauty and self-care space on tikTok is no easy feat. To launch Dabur Vatika Fruitamins, a smoothie-like hair mask, we needed something fresh, bold, and undeniably catchy. Leveraging TikTok’s love for classic song revivals, we paired the product’s fruity, nourishing essence with Craig David’s hit track What’s Your Flava—creating an irresistible, music-driven campaign.
Overview
Dabur Vatika Fruitamins set out to disrupt the beauty and self-care space on TikTok—a platform where trends make or break brands. By tapping into the viral potential of nostalgic music, we paired the brand’s smoothie-like hair mask with Craig David’s What’s Your Flava, creating a campaign that was fresh, fun, and impossible to ignore. The result? A wave of engagement that not only introduced Fruitamins as a must-have hair care product but also garnered more views than the original track itself.
Our challenges
From tikTok trend to shopping carts
- 01Growth in SalesSales skyrocketed as consumers grooved their way to shopping platforms, making Fruitamins a top choice for all hair types.
- 02Increase in website trafficThe campaign drove massive traffic to online shopping channels, boosting product discovery and conversions.
- 03Viral events coveredInfluencers and creators jumped on the trend, amplifying reach and turning the campaign into a TikTok movement.
- 04Top-Ranked product on amazonWith a surge in demand, Fruitamins climbed to the top, solidifying its position as a go-to hair care solution
Solutions
We've delivered!
Multi global language
Simplified booking process
Mobile-First approach
Immersive visual design
Optimized performance and SEO
E-commerce
Builder renderings
Builder renderings is a company of 3D visualization, devoted solely to the real estate market. They help customers feel attached to their future homes before the construction even starts, saving costs for alterations and remodeling.
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