Dubai Economy and Tourism (DET)
Xntric by LPS partnered with Dubai Economy & Tourism (DET) as the global short-form video and social media content partner for Visit Dubai. Managing content across UAE, KSA, South Asia, and Western Europe, our goal was to strengthen Dubai’s position as the world’s top travel destination through trend-driven and high-impact social media content.
Through strategic content curation and agile execution, Xntric by LPS successfully amplified Dubai’s digital footprint.
About the project
Dubai, digitally unmatched
Xntric by LPS was entrusted with the task of developing trend-driven short-form video content for visit Dubai’s social media platforms, ensuring high engagement, virality, and brand storytelling.
Overview
Dubai needed a dynamic and engaging social media presence that would captivate travelers worldwide. LPS took on the challenge of creating culturally relevant and high-performing short-form video content tailored for Instagram and TikTok. By leveraging viral trends, influencer collaborations, and data-driven insights, we successfully amplified Dubai’s brand across global markets.
Our challenges
Challenges & How We Overcame Them
- 01Reaching a global audience with localized contentThe challenge was to craft content that resonates across diverse cultures while maintaining a consistent brand identity. We customized content for different markets, ensuring cultural relevance and authenticity without compromising brand consistency.
- 02Standing out in a saturated digital spaceThe challenge was to compete with thousands of travel content creators and destinations. We identified trending topics, emerging creators, and viral formats to create high-impact content that captured audience attention.
- 03Ensuring high engagement & viralityThe challenge was to achieve consistently high reach and engagement on fast-paced platforms like TikTok and Instagram. By partnering with influencers, utilizing data-backed content strategies, and focusing on visual storytelling, we maximized views and interaction rates.
Solutions
We've delivered!
Multi global language
Simplified booking process
Mobile-First approach
Immersive visual design
Optimized performance and SEO
E-commerce
Builder renderings
Builder renderings is a company of 3D visualization, devoted solely to the real estate market. They help customers feel attached to their future homes before the construction even starts, saving costs for alterations and remodeling.
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