Janviere
Janvier is a premium yet affordably priced luxury perfume brand catering to the upper-middle-class men and women who appreciate style, fashion, and exclusivity. The brand was envisioned as an international occidental range, leveraging the prestige of French craftsmanship to differentiate itself from competitors.
With a focus on simplicity, elegance, and French sophistication, Janvier aimed to embody the Magician brand archetype, promising to transform lives through fragrance. Our goal was to create a brand that resonated with the aspirational lifestyle of its target audience, reinforcing the idea that a touch of French is a touch of class.
About the project
Parisian Perfection, Captured in a Bottle
The goal was to create a perfume brand that offers an aspirational lifestyle, not just a fragrance. Janvier’s customers are individuals who appreciate fine craftsmanship, have a flair for fashion, and understand that luxury is more than just an indulgence—it is a statement of identity.
Overview
Janvier successfully blends French luxury with modern affordability, carving out a distinctive place in the perfume market. Through strategic branding, elegant design, and a deep understanding of its target audience, Janvier embodies the philosophy that a touch of French is a touch of class
Our challenges
Challenges Faced By The French-Inspired Luxury Perfume Brand
- 01Establishing a Strong French IdentityJanvier needed to stand out in the luxury fragrance market while being recognized as a French-inspired brand. Many competing brands claim European elegance, so we had to ensure that Janvier’s identity was authentic and unmistakably French.
- 02Choosing a Name with ImpactThe proposed names J by J and J lacked the strong French association needed for the brand’s positioning. A name like Janvier (meaning “January” in French) was chosen to evoke the sophistication of French heritage while being stylish, unique, and memorable.
- 03Balancing Luxury with AffordabilityJanvier falls into the affordable luxury category, meaning it competes with both high-end designer fragrances and mid-range brands. The challenge was to create branding that felt premium and luxurious while justifying a slightly lower price point.
- 04Capturing the Essence of the Magician ArchetypeThe brand follows the Magician archetype, meaning its core promise is transformation. The challenge was to create visual and verbal storytelling that conveyed this transformative experience, making users feel that Janvier was more than just a perfume—it was an elevated lifestyle choice.
Inner pages
Solutions
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Multi global language
Simplified booking process
Mobile-First approach
Immersive visual design
Optimized performance and SEO
E-commerce
Builder renderings
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