Mentos
Mentos wanted to capitalize on the global excitement of the FIFA World Cup without the hefty price tag of an official sponsorship. The challenge was to strategically position the brand alongside the tournament in a way that felt authentic, engaging, and impactful
Instead of traditional sponsorship, we leveraged real-time, in-stream advertising through StreamShreek, delivering tailored creatives and dynamic messaging during key moments of the matches. This innovative approach ensured that Mentos was not just present during the World Cup but was an active part of the conversation, resonating with fans worldwide.
About the project
Mentos & FIFA – A winning strategy without sponsorship
Mentos wanted to make a powerful brand statement during the FIFA World Cup, but without the heavy investment of an official sponsorship. The challenge? Capturing the energy, excitement, and global fanfare of the tournament while ensuring that Mentos remained top-of-mind for millions.
Overview
Mentos set out to own the FIFA World Cup without the constraints of official sponsorship. Instead of following the traditional path, we took a bold, unconventional approach, using real-time in-stream advertising to place the brand at the heart of the action. Through dynamic, tailored creatives that aired during key game moments, we ensured that Mentos wasn’t just a spectator—it was part of the experience. This seamless integration made the brand feel like a natural companion to the excitement of the tournament, driving massive visibility and engagement across multiple digital platforms.
Our challenges
Tackling engagement, scoring visibility
- 01Millions of impressions across the GCCThrough precision-targeted digital ads, we ensured Mentos was seen by millions, strategically placing the brand within the world cup conversation across multiple markets.
- 02Significant growth in Website visitsBy aligning ads with key match moments, we didn’t just boost awareness we turned it into action, driving thousands of users to engage directly with the brand online
- 0320% share of voice on twitch for FIFA '23Tapping into the massive FIFA gaming audience on Twitch, we made Mentos one of the most talked-about brands on the platform, increasing interaction with a digitally-savvy, sports-loving audience.
- 04Higher click-through rates & engagementInstead of passive ads, we delivered interactive, real-time content, making sure fans didn’t just see Mentos—they engaged with it
Solutions
We've delivered!
Multi global language
Simplified booking process
Mobile-First approach
Immersive visual design
Optimized performance and SEO
E-commerce
Builder renderings
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