Skechers Middle East

Xntric by LPS partnered with Skechers Middle East, a flagship brand of the Apparel Group, to execute high-impact creative campaigns and brand films. Our expertise in conceptualization, storytelling, and production brought Skechers’ vision to life, ensuring strong market engagement across the Gulf region.
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Through a 360-degree creative approach, we developed and executed compelling campaigns, including the back-to-school campaign.
About the project
The power of strategic storytelling
We delivered a compelling back-to-school campaign, featuring hero videos and high-quality photography that brought Skechers vibrant brand story to life. Our 360-degree creative strategy ensured consistency across all campaign assets, strengthening Skechers digital presence and enhancing brand recall in the Gulf region. From conceptualization to execution, we seamlessly crafted a visually engaging and strategically aligned campaign that resonated with the target audience.
Overview
Our goal was to enhance Skechers’ regional presence through a holistic creative execution. From ideation to final production, we crafted hero videos and photography that resonated with the brand’s audience, ensuring an impactful and cohesive digital presence.
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Challenges & how we overcame them
Challenges & How We Overcame Them
  • 01
    Brand messaging & audience engagement balance
    The challenge was to create a campaign that balances brand messaging with audience engagement. We leveraged engaging visuals, youthful energy, and storytelling techniques to create a seamless narrative that resonated with the target audience.
  • 02
    Consistency across multiple campaign assets
    The challenge was to ensure consistency across multiple campaign assets. A unified creative strategy was implemented across all platforms, ensuring a cohesive brand voice and visual identity.
  • 03
    Delivering high-quality Production within tight timelines
    The challenge was to deliver high-quality production within tight timelines. Through meticulous planning and a dedicated production team, we executed a flawless campaign rollout on schedule.
Solutions
We've delivered!
Back-to-school campaign
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Hero videos and high-quality photography.
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360-degree creative strategy
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Strong digital presence
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Conceptualization, ideation, and execution
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