Treva
Treva, a beloved domestic brand in Saudi Arabia, sought to create awareness among its core audience—discerning homemakers. However, reaching and engaging this audience in a modern, relevant manner presented a unique challenge.
Homemakers in the Kingdom act as home economists, making informed purchasing decisions that maximize value. To tap into this insight, Treva took an unconventional approach—introducing a rap song that celebrated their economic awareness and smart decision-making.
About the project
Engaging Saudi homemakers with a modern twist
Understanding that homemakers are a difficult demographic to reach through traditional marketing channels, we devised a strategy that would not only capture their attention but also celebrate their role in a way that resonated with them. Instead of conventional advertising, we opted for a high-energy, engaging rap song that spoke their language—mixing modern entertainment with brand messaging.
Overview
Treva, a well-loved domestic brand in Saudi Arabia, aimed to enhance brand awareness among homemakers—a traditionally hard-to-reach audience. Understanding that these homemakers see themselves as home economists, Treva leveraged this insight to craft a campaign that resonated deeply. By using an innovative and culturally relevant approach—a rap song that celebrated their smart purchasing decisions—the brand successfully engaged its target audience in an entertaining yet meaningful way. The result was a highly impactful campaign that not only increased brand visibility but also drove significant growth in sales and community engagement
Our challenges
Celebrating homemakers with a fresh approach
- 01136% Increase in business valueThis remarkable growth reflects a significant uplift in brand equity, consumer trust, and overall market positioning. Treva’s campaign not only strengthened its brand image but also increased customer loyalty, making it a household name among Saudi homemakers.
- 02138% Growth in sales volumeThe campaign directly influenced consumer purchasing behavior, driving a sharp rise in product sales. By making homemakers feel valued and understood, Treva successfully converted engagement into measurable business success.
- 0313 Million+ ViewsLondon Dairy was seamlessly integrated into 124 different games across multiple genres, including action, adventure, sports, and simulation. This variety ensured that we reached a diverse player base, from casual mobile gamers to hardcore console enthusiasts. No matter what the game, London Dairy was there, making every gaming session cooler and more enjoyable.
- 04Strong brand awareness & connectionThe rap song struck a chord with the audience, leading to an overwhelming 13 million+ video views across digital platforms. The creative execution, combined with an authentic connection to the audience’s mindset, ensured high watch times and repeat engagement.
Solutions
We've delivered!
Multi global language
Simplified booking process
Mobile-First approach
Immersive visual design
Optimized performance and SEO
E-commerce
Builder renderings
Builder renderings is a company of 3D visualization, devoted solely to the real estate market. They help customers feel attached to their future homes before the construction even starts, saving costs for alterations and remodeling.
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